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Goldenrod Launches New Website

New branding also includes a logo redesign and new advertising campaign

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Goldenrod Corporation, a leading manufacturer and supplier of winding tools including shafts and chucks for the paper, plastics, film, and foil converting industries, has launched an all-new website.

The new website, www.goldenrodcorp.com, was part of a new branding campaign that also included a logo redesign and new advertising campaign. The rebranding and advertising effort was managed by Next Step Communications Inc. of Kittery Point, ME, and the new website was developed and launched by SpiderSavvy of Lexington, KY. 

“We are entering Goldenrod’s 35th year in business in 2021, so we thought it was a good time to refresh our image,” says Stephen Pretto, CFO at Goldenrod. “We’re very pleased with the work that SpiderSavvy and Next Step have done for us.” 

“The redesigned Goldenrod Website encompasses the current best practices in responsive web design and search engine optimization,” says James McWhorter, owner of Spider Savvy. “It is built with website usability, scalability, and ease of maintenance in mind.”

Greg Hannoosh, president of Next Step Communications, says: “The new Goldenrod logo features a new color and font, along with a dynamic image of a shaft. It provides the company with a fresh new image as they head into their 35th year in business. This modernized look is now being used in all Goldenrod advertisements and marketing materials.”

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